Eight jars and a ton of passion
A family friend makes small-batch spice blends here in Ontario, most of them with West African roots, and needed somewhere to sell them. So I did all of it: the brand, the labels, the store, and the copy.
Every blend gets one colour pair, one flat spice, and one name. Everything else grew from that. I drew the labels in Figma, and the jar photos are AI photography built around them. My first designs were detailed and difficult to make consistent across products. They didn’t survive. Drag across the jar to see what replaced it:
Flavoured mixes, flavoured pages
Pick a blend and the whole page floods to its label’s colour. Looks great, reads terribly: five of the six label inks fail contrast on their own colour. So each blend carries a corrected text colour too:
The colour follows you between pages, too. The next blend washes in while the jar glides across:
Built to be handed over
The real brief was that the owner could run it without me. The guide I wrote opens with You do not need to edit theme code.
Everything on a product page is a field she can change in Shopify, flavour scores included: