The problem
For my UX course, we had to redesign a website’s navigation flow. I chose Buzzfeed, a site that’s notoriously cluttered. The navigation is a mess of competing elements, unclear categories, and inconsistent branding. Users don’t know if they’re reading actual news or a quiz about what type of bread they are.
What changed
The information architecture got a full rethink. Sections organised into clear hierarchies, content types separated out (quizzes, video, pop culture), proper subcategories added. Navigation that actually works.
“Trending” got breathing room instead of being crammed in with everything else. And I made it obvious where Buzzfeed ends and partner sites like Tasty begin, something the original fails at entirely.
The point
Let users find what they came for without getting lost in a deliberately chaotic interface designed to trap them. Clean hierarchy, consistent navigation, no misleading links. Usability over engagement tricks.