The brief
First year of my design programme, group project, redesign a local business’s website. Tooth and Nail, an Ottawa staple with a bold, unapologetic look. I ended up doing almost all of it. The semester was a slow burn of moodboards, wireframes, and feedback loops with our professor, each round sharpening the direction.
The redesign
Tooth and Nail already had presence. The site didn’t match. The branding was heavy in a way that flattened everything: every brew looked equally loud, so none of them stood out. I opened up the spacing, let the newest beers actually breathe, and pulled the rest of the site into a calmer rhythm. Still bold, still gritty, just paced so you could read it.
Delivered hi-fi mockups for every page and a pitch deck. Figma for the work, PowerPoint for the deck (the latter was a teaching constraint we couldn’t escape).
How it landed
We presented to the owner. He loved it. He’d also already hired a professional to overhaul the site, which we found out partway through, so none of it ever shipped.
Celebrated the only way that felt right: sampling their product firsthand. Highly recommend.